Where Do Domain Buyers Come From?

As I was analyzing my domain portfolio this morning, I was looking at the “sold” tab on my Excel spreadsheet and just taking note of where my sales had come from. I thought it might interest someone, so I figured I would write a blog post about it.

The simple breakdown goes likes this:

  • 40% – Sold via GoDaddy (including GoDaddy partners such as Afternic)
  • 40% – Sold via Flippa
  • 20% – Sold via direct inquiry

Selling Domains via GoDaddy
My easiest sales – and most sales volume – have come through GoDaddy. They have either contacted me and told me someone was interested, or I got an email saying that someone had purchased a domain from me. Both are emails that brighten my day. Here is an example of one of those I got recently(see image).


Selling Domains via Flippa
Years ago, I had a run of successful domain sales via Flippa. Technically, they were websites, which seem to sell better on Flippa than just domain names in my experience. In the past few years, I have not had as much success. I am not sure why, but from my experience, it’s probably because early on I was selling sites that had revenue, and lately, I have been liquidating domains.


Selling Domains via Direct Inquiry
As far as direct inquiry, that’s kind of like getting dealt a lucky hand of poker. Well, it’s actually more like having a desirable site or domain and making it known that it is for sale, but the infrequency with which it happens to me, it seems almost like playing poker.


What Has Not Worked For Me (Sedo)
Not to be negative, but I have not had much activity from my portfolio on Sedo. I have had a few low ball offers, but nothing that encourages me to invest time managing my domains there (aside from keeping the prices up). In full disclosure, I don’t use Sedo parking, so I am not sure if that has any impact.


I’d love to hear other people’s thoughts and experiences on how they are connecting with domain buyers, so feel free to comment below.